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Posts Tagged ‘Massage Therapists’

You know we are truly blessed  standing in our shoes right now, at least we have shoes to stand in and our homes have not fallen down around or on us. The Haiti earthquake is an enormous tragedy and we can impact the situation financially by utilizing our gift of massage. For the next 30 days please donate $5.00 from each massage, more if you feel compelled, to the people in Haiti. It’s easy just go the Wyclef Jean’s website called Yele Haiti (http://www.yele.org) and give, give, give. Also let your clients’ know what you are doing they might give you a little extra something for the cause.

Let’s make a difference in  lives of the people of Haiti. If you decide to take part, please post your experience here to inspire other therapists to join us!

Until the next time CAPE DIEM my fellow Massage Therapists!

Lisa M. Randolph

Carpediem Massage Coach

Contact information- E-mail: lmr@carpediemstrategies.net , Phone: 972.496.5344 ext. 2 or 1.866.552.5556 ext. 2.

http://www.carpediemstrategies.net (Sign-up for your complimentary 30 minute coaching session today)

Have trouble keeping your paperwork, goals, and appointment book organized? http://www.bodyworkersbizplanner.com

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We have all heard “Don’t put all of your eggs in one basket” and “You should diversify your investment portfolio for a better ROI (Return on your investments)”. With the economy in such financial crisis right now both of these phrases hold true. I would like to add a new phrase for all Massage Therapists to consider “Diversify your List-of-Services for a better ROC (Return of Clients).

I teach a continuing education workshop on Marketing and Client Retention. During the class I write the word “MASSAGE” on the board and ask the attendees what they see, of course they say the word Massage, which tells me at least they can all read. I then ask them to look closer because the word is more than one-dimensional, it is the product they offer their clients. If they want to be successful they need to diversify the word “MASSAGE” into a menu of services, products and offerings.    

Diversifying your services is a great way to increase your client base, frequency of client visits and increase your bottom line. I have one client who feels she can’t afford to pay for a 1-hour massage, however, she will come in twice a month for two 30-minute sessions, which is $16.00 more per month than a 1-hour session. She feels this works better for her monthly budget and it also increases her frequency of visits. If I had not diversified my services to include a 30-minute session, I would not have this wonderful woman as my client. 

Pre-paid packages are another great item to add to your menu of services, especially when the economy is distressed. Packages allow you to keep clients coming in on a regular basis while offering them a price break of $5.00 to $10.00 off each session.  When times are tough clients will start cutting their budgets. A lot of them realize that right now is the time they really need a massage but wonder if they can still afford it. By diversifying your menu of services to include Pre-pay packages your clients will see this as a way to continue to take care of their well-being while keeping a little money in their account.

Back to that Marketing and Client Retention Workshop. We continue with the exercise and I ask the group to look at the word “MASSAGE” with a different set of eyes and to now tell me what they see. It’s at this time they have an “Aha” moment; they start to see a diversified menu of services which might look something like this: 

* 1-Hour Massage

* 30-Minute Massage

* 90-Minute Massage

* 2-Hour Massage

* Various Pre-paid Packages

* List of out-call massage services

* Various modality offerings (With the proper education)

* On-site chair massage (Great marketing tool)

* Corporate Chair Massage (Great way to build table clientele)

* Retail Products 

* Gift Certificates

This List-of-Services opens up more business opportunities for massage therapists, while making them more marketable to their clients and prospects which leads to Practice Security. This list also becomes the information therapists should  use in their  brochures and on their websites, which are marketing items every therapists should have in their marketing toolbox (this will be addressed in one of my future articles).

At this time I task all New Massage Therapists to make creating their List-of-Services a top priority for their practice. I also, challenge all Veteran Therapists to pull out your current List-of-Services and make sure it is up-to-date. Have you recently learned a new modality or added product to your retail offerings which is not listed on your information? Have you created new Client Retention programs (frequent client cards, client referral programs) and not updated your information or notified your clients of the update? If either of these questions resonates with you, I ask that you put on a different set of eyes to ensure that you are diversifying your massage services for a better return on your massage efforts and to secure client retention during these tough economic times and beyond.

Having trouble creating your “List of Services” or would you like to have your current list evaluated? Contact me for a complimentary review of your current documents, or if you are a new therapist a concept session to create your first list.  

Contact information- E-mail: lmr@carpediemstrategies.net , Phone: 972.496.5344 ext. 2 or 1.866.552.5556 ext. 2.

Until the next time CAPE DIEM my fellow Massage Therapists!

Lisa M. Randolph

Carpediem Massage Coach

http://www.carpediemstrategies.net

 

 

 

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There is something to be said about being in motion and moving forward; it eventually gets you where you want to be. I had a client come in yesterday who works with special needs children. During the summer they take them to the movies, bowling and roller skating. She shared with me that one of her kids is totally blind and they took him roller skating. Of course I was intrigued with this and asked how in the world he got around the ring without bumping into walls and other people. She said he constantly bumps into walls, people and even falls down but he gets up laughs and keeps on moving because he is having the time of his life and doing what he loves. I thought WOW we can all learn something from this young man. 

As a massage therapist you will run into obstacles with your business, and yes you will fall down. Whether you are in the start-up phase, a veteran therapist  or feeling intimidated with marketing your services remember there is reward and satisfaction in moving forward with your daily task of building your dream practice. Sometimes you will feel like you are blind,lost and don’t know what to do next with building or maintaining your clientele. Seek help from someone who is where you would like to be or take additional marketing and business classes, because we all know these topics were only skimmed over in massage school. Better yet hire yourself a business coach. Whatever you decide to do just move forward everyday with building your practice and I promise you that one day you will look up and your path will be clear and you will be able to see SUCCESS! 

Chime in and share your stories of being blind in your massage business but working through your fears and being able to see success on the other side. I would love to hear from you. 

Until the next time CAPE DIEM my fellow Massage Therapists!

Lisa M. Randolph

Carpediem Massage Coach

http://www.carpediemstrategies.net

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Well I have been blessed with another birthday today, 45 years young, so I thought going into my new birth year would be the perfect time for my first blog…..so welcome! My name is Lisa Randolph and I have been fortunate enough to have 13 of my 45 years be in the career of massage therapy. I am extremely passionate about the profession of Massage and truly feel that it is one of the main stay careers of the future. With that said I am also passionate about seeing massage therapists stick around beyond the 2 year mark, which is why I have created this blog. I teach continuing education classes which focus on business related issues and I also provide business coaching for massage therapists and small business owners.

I want this to be a space for massage therapists to come and share their business successes and learn from each other. My main postings will cover business development topics such as marketing, how to find clients and how to hold on to your clients once you have them. I will also post on subjects such as how to effectivley set goals and strategies to make your business a success. If there are other business related topics, or anything else that is on your mind as a massage therapists you would like to see on this blog please let me know.

 I’m going to go enjoy some birthday cake now; you make it a memorable day and I will see you on The Carpediemcoach blog again real soon. 

Blessed Regards,

Lisa Randolph

Carpediem Massage Coach

http://www.carpediemstrategies.net

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