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Christmas is over and the New Year has begun. This means another opportunity for you to be creative and effectively market to your client base and prospects.  As we all know, marketing is a vital part of any business, and yes, even a massage practice.  Most massage therapists would rather have their teeth pulled without novacaine than work on marketing their business.  As someone who has been practicing for 15 years, I can attest that ongoing marketing is what has helped me build a successful practice. My recommendation to you is to make marketing fun and keep it simple.

Posted are the covers of  Christmas Cards I started sending to my clients over the years (pictures are of me) and they have thoroughly enjoyed them. I get emails and phone calls from them saying they can’t wait to see what picture I’m going to put on my card each year. I even walked into a client’s office and she had my card displayed with her family photos; she said it made her smile throughout the year. There is some preparation and a strategic system I use to rotate the cards out every year, so if you are interested in doing something similar for your clients contact me and I will walk you through the process.

With any marketing campaign there is some planning that needs to take place. When I’m coaching a therapist we  sit down and discuss their business goals and based on what is determined during our meeting, a marketing plan is created which will help them achieve their objectives. Based on where someone is with their practice there are various marketing efforts which need to be focused on.  If someone is a new massage therapist their main objective is to develop a clientele, so their marketing will be somewhat different from someone who has been practicing for a while and already has a client base.

The new therapist is announcing to the world that they exist and are open for business so they might start with grand-opening announcements via email, snail mail and online social networking. Someone who has been practicing for a while  needs to show their clients how important they are so they may send cards throughout the year for various occasions, send newsletters, appointment reminders, thinking of you cards, blog or tweet wellness tips and various other marketing tools which I will  address in one of my next blogs.

For right now I want you to start thinking about what fun, out-of-the-box, creative things you will do this year to market your massage practice and set yourself apart from other therapists out there. Remember, make sure your clients know you are there all year-long because if you don’t, someone else will.

Chime in and let me know what wonderful, crazy marketing strategy you have used in the past or will use this year to keep your current clients happy or to generate new business. Also know I’m here to help if you need me.

Until the next time CAPE DIEM my fellow Massage Therapists!

Lisa M. Randolph

Carpediem Massage Coach

Contact information- E-mail: lmr@carpediemstrategies.net , Phone: 972.496.5344 ext. 2 or 1.866.552.5556 ext. 2.

http://www.carpediemstrategies.net (Sign-up for your complimentary 30 minute coaching session today)

Have trouble keeping your paperwork, goals, and appointment book organized? http://www.bodyworkersbizplanner.com

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